The annual Outdoor Advertising Convention (OAC), the largest OOH event organised in India, was relaunched as the OOH Advertising Convention (OAC) at the 17th OAC organised in Delhi in July 2023.
OAC in its new avatar will be organised for the first time in the city of Bengaluru, India’s Silicon Valley, at Hilton Garden Inn, Embassy Manyata Business Park on July 26-27. The 2-day Convention, centred on the theme ‘OOH: Navigating The New Frontier’, will feature talks & presentations, fireside chats, focused discussions and master-classes on business strategies, investment avenues, technologies, creative solutions, and collaborations that bring to bear the enormous potential of OOH business, and effective use of technology and creative solutions to deliver extraordinary brand and consumer experiences on diverse OOH formats.